While moving money late in the cycle may raise some concern for effectiveness, it has the strategic benefit of directing resources to races that need them the most because of more up-to-date polling results. In addition, COVID has significantly increased the popularity of vote by mail and early voting, and those early votes are publicly reported daily starting in mid-October. The grassroots groups funded by this effort will cull their engagement list daily, so canvassing will be more efficient. This will dramatically shrink the contact universe, generating a big boost in the economic efficiency of door, phone, and text contacts during the final weeks of the campaign. We will not direct resources to TV, digital ads, or Senate swing states. Instead we’ll focus on the core field organizing tactics that have been proven to work in low resource geographies. Our grantee interview process is well underway and one thing has become overwhelmingly clear. In these toss-up and Lean-R races, the organizers on the ground are dramatically under-resourced. The groups we talk to all coordinate with the state tables and have identified multiple geographic and demographic pockets of voters that simply aren’t getting contacted by Democrats due to a lack of financial resources. Not surprisingly, many of these unreached potential voters are CaPA’s core target audience – young voters of color. If we are going to win these toss-up/lean-R races, we need to activate an under-reached cohort of voters large enough to make the difference. Midterm elections are all about turn-out and a huge number of 18-35 year-old voters of color are unlikely to vote in this midterm election, if we don’t make a concerted effort to reach out to them. Remember that non-voters make up the largest “voting bloc” in America. GenZ is showing encouraging signs of developing into regular voters in a way GenY never has, but our nation’s youngest voters, many of whom voted for the first time in 2020, aren't being encouraged to vote at all in resource starved regions because of their perceived low propensity. Research from CIRCLE and CaPA’s 2020 experience in Arizona and Georgia clearly show that if you contact these young voters of color, they are significantly more likely to vote and if they do vote, they overwhelmingly vote Blue. By contacting these low propensity voters with well run and timely field programs, enough voters can be motivated to the polls to shift the margins in these very winnable elections. The current polling trajectory is in Democrats’ favor. If we make the strategic investments in targeted grassroots organizing, Winning the House for Climate is eminently possible. Please join us for a zoom presentation we are making to the 1.5°Climate Strategies Group on this topic Tuesday 9/27 @ 9am PT / 12pm ET and/or consider donating today. Donations made to CaPA’s PAC will be most valuable for this effort, however, if you can only give c3 dollars, we will still be able to put them to productive use. We are excited to have $50k in matching funds that will be unlocked 1:1 by contributions you make to help us Hold the House for Climate. Let’s get started and Win the House for Climate! Greg Rock
Executive Director
Clean & Prosperous America
(206) 979 - 1707 | 
